So we know the iPhone 7 key specifications, new touch sensitive home button and its most controversial additions and omissions, but now we also know when Apple AAPL -0.11% will reveal its new iPhone to the world
Somewhat burying the headline in an article about MacBook Pro upgrades, Bloomberg has casually confirmed that Apple will launch the iPhone 7 at an event on September 7th:
“The MacBook Pros aren’t likely to debut at an event currently scheduled for Sept. 7 to introduce next-generation versions of the iPhone,” writes Mark Gurman, who made his name as a famously accurate Apple leaks specialist at 9to5Mac Harga iPhone 7 What’s more September 7th ties in perfectly with news last month from Evan Blass (aka @evleaks) that pre-orders for the iPhone 7 will begin on September 9th, with a subsequent release date of September 16th. Blass didn’t provide a date for the iPhone 7 launch itself, but I did write at the time:
“From this we should expect Apple to schedule the phone’s official announcement for September 7th – Apple does love Wednesdays.”
And it seems my hunch was right.
Interestingly the Harga iPhone 7 launch timescale is significantly more condensed than in recent years. For example, in 2015 Apple announced the iPhone 6S and iPhone 6S Plus on September 9th (yes, a Wednesday) but pre-orders started three days later on September 12th and took almost two full weeks to go on sale, hitting stores on September 25th.
Could Apple be inching forward the iPhone release schedule to counter the success Samsung has enjoyed from gradually releasing its iPhone 7 Plus rivalling Galaxy Note range earlier and earlier in the year? Perhaps, but given the change is just two weeks I wouldn’t read too much into it.
Moreover it seems both Apple and its fans already have their eye on next year’s iPhone. The 2017 model is expected to be a radical reinvention of the line to mark its 10th anniversary and leaks have already revealed a polarising ‘all glass’ chassis design and new ‘edge’ display.
As such I suspect 2016 is not going to go down as a landmark year for the iPhone, certainly not in comparison to 2014 and 2017. But at least we do know there’s not long to wait now.